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Web site marketing is one of the most competitive areas at the moment. It seems as if every company that previously offered website design and development services has naturally "added" to itself the ability to engage in website marketing. In fact, web marketing is one of the most complex professions the network has created. In contrast to engaging in "traditional" marketing that requires a deep understanding of marketing, effective website marketing requires an understanding of "traditional" marketing techniques such as knowing the target audience, drafting texts as well as technical understanding of how search engines "think" and act like the blood of understanding the medium through which this process occurs. Happens. Basically website marketing deals with dual marketing, surfing marketing and search engine marketing. It is true that search engines claim to represent the good of search engines and standards for a given website and website rankings supposedly looking for a positive browsing experience that provides the user with the information he is looking for in the shortest amount of time and quality but as advanced as he is, The search engine reptiles are actually programming, programming that will not experience the effects of colors, flash videos invested, or even background music. The crawl programming looks for texts and nothing that prevents them from visualizing web marketing but exposes them to web marketing tactics designed to "feed" them into keywords that are not entirely legitimate. Humans, on the other hand, are likely to look for a greater complexity of website marketing, the appearance and image of the human surfers as much, if not more, of the written content. Search engine-only website creation creates sites with entire scrolls of text from such and other structures and mountains of "helpful" links in a design envelope are not really invested, whereas web-only site targeting the human user creates fairly well-designed, perhaps flash-based, websites with sparse content that says nothing About nothing. Both types miss the other thread. Professional web marketing knows how to relate to its two audiences without losing either. Proper website marketing that includes clean and targeted search engine code as well as a visual wrapper that clicks to the human surfer will deliver the best results. Which, by the way, can be checked with relative ease and compare the amount and quality of traffic that came to a specific site before and after the implementation of website marketing tactics.
Fay Gutman
SEO expert

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