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Build Google-optimized websites

Build Google-optimized websites

Building Google-optimized websites Every company that builds a site for the first time, sets itself a goal and is to reach Google's first page. The reason why everyone wants to appear on the front page of Google is advertising; Google is the most powerful search engine - so strong that some of us are not even aware of the existence of other search engines like Bing and Yahoo. Google's level of use is huge, and billions of people around the world search Google for almost endless phrases and phrases. But just a moment before you start building a site, there are some important points to know about building websites on the web and promoting Google in order to really make smart choices and get ahead in Google. Characterization and site design So if we consider everything more precisely we understand that Google is the means and not the goal. Most of the new websites built on the Internet have a targeted purpose, for the larger companies the goal will be to maintain a strong image and for the smaller businesses the goal is to sell a product or receive inquiries from new customers. Some government companies or organizations of different types will have a lower interest in advancing on Google even though they have an active website. Exactly in order to understand what the goals are and to translate them into action steps you need to characterize the business and general planning of the site. The way most companies and businesses achieve their goals is to use Google to gain thousands of monthly site viewers and dozens of new daily inquiries. The link between first build and website promotion Knowing many web sites and web promotion are the two processes that simply get done one after the other - a mistake. If a website is thought through for site promotion, the promotion period will be shortened. In fact, writing clean code and writing content that focus on certain keywords may be part of website building but will contribute far beyond that. It can be stated unequivocally that anyone who knows their goals ahead of time, plans for himself a way of working and does his job in the shortest way, much like assembling a puzzle. Search Engine Optimization Part of the optimization process also includes tasks that had to be done right at the beginning, in the initial stages of website building. Ask yourself what is search engine optimization? You can say that optimization is a number of actions aimed at improving the site for the search engines so that the site is crawled more easily. Actions include the URL and page URLs on the site, the site's hierarchical structure, main and subheadings, meta tags, and page description. It is desirable that the planning and execution of these actions be carried out when the site is built. Just before building a site Once we have agreed that there is a link between promotion and website building, there are some considerations and tests to do before building a site, including important things to forget: Expanding horizons and general learning - Because website building takes years to do, it is desirable to understand how it works. You do not intend to learn how to program websites yourself, But you will generally understand what types of sites exist so that you know how to ask the right questions and find a website builder that works for you. For example, some companies have a content management system for uploading new articles quickly, some open source systems - that is, anyone can use the same system for their own site and some have closed source code, ie a system developed for the same company and will probably only be used by its customers. Every content management system has its advantages and disadvantages but you should know it in general to understand what is better for us. Don't ever copy content - Some publishers who are new to the web don't always know that copying phrases or sentences for their site's pages will do them more harm than good. Beyond exposure to a legal claim, copying content can result in a site being penalized by Google and the damage repair can take a long time. Think from the Surfer's Point of View - Some of you will say that it is not your job as a publisher to design the site for the surfer but the truth is that it is inaccurate. Although you are applying to a website builder with experience in the field, at the end of the process the site remains with you and not with the website builder, so it is very worthwhile to adopt a thought method by the user. Try to think what you want him to see as soon as he prioritizes the site, be sure to refine the idea of ​​the site and make sure the user understands what the site offers him. In general, it is understood that when planning the processes well in advance you are less likely to reach a dead end and start everything from the beginning. Obviously, you don't need to know everything, just get a general background so you can choose a company that specializes in website building and doesn't forget to integrate the site promotion with it. Try to think what you want him to see as soon as he prioritizes the site, be sure to refine the idea of ​​the site and make sure the user understands what the site offers him. In general, it is understood that when planning the processes well in advance you are less likely to reach a dead end and start everything from the beginning. Obviously, you don't need to know everything, just get a general background so you can choose a company that specializes in website building and doesn't forget to integrate the site promotion with it. Try to think what you want him to see as soon as he prioritizes the site, be sure to refine the idea of ​​the site and make sure the user understands what the site offers him. In general, it is understood that when planning the processes well in advance you are less likely to reach a dead end and start everything from the beginning. Obviously, you don't need to know everything, just get a general background so you can choose a company that specializes in website building and doesn't forget to integrate the site promotion with it.
Fay Gutman
SEO expert

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